directing the UI
Wing Bikes have a premium look and feel in person, and we felt that the web experience did not deliver that same level of quality users felt when test riding or viewing in person. Seth wanted the digital experience to match the design and experience of the real thing.
responsive design
Our research found that 72% of all Wing customers were experiencing the website from a mobile device. We paid extra attention to the flow and usability of the mobile experience to ensure the visual hierarchy made sense and invited users to explore and learn.
