primary objectives
A key objective for Simply Nootropics was to deliver a brand and store with a premium feel while being as informative as possible. Nootropics have grown in popularity recently, and as one of the few brands in New Zealand offering nootropic supplements, Anthony wanted to put customers new to nootropics at ease and create an informative user experience to help guide them through to a purchase.
primary objectives
One of the core goals for the web and social imagery was to showcase Simply Nootropics' natural roots. We brought it to life by highlighting the natural ingredients, with the goal of providing complete transparency. By visualizing raw ingredients in product hero images, along with adding sections dedicated to informing new customers of their origins, we helped remove several barriers to purchase.
branding
We wanted a modern and premium feel for the brand, with simple yet detailed imagery. By playing with the name and core values of Simply Nootropics we created a clean and simple logo mark with multiple layers of meaning. We also wanted the packaging to stand out from traditional supplements. By reducing the information on the bottle to only vital details, we were able to offer a clean and instantly recognizable design.
responsive design
With mobile e-commerce sales rapidly increasing, it was crucial that we design the website mobile-first. We paid special attention to the visual hierarchy of key information and the overall user experience to ensure users were confident in the brand and that the journey to purchase was as smooth as possible.
social media
A strong social media presence is incredibly important for growing e-commerce brands and is often the first port of call for potential customers. We wanted to make sure that we were continuing to provide the same transparency and quality of design across all platforms. I put my photography skills to use and delivered a wide range of assets to allow brand consistency between different mediums.
packaging design
We wanted to keep the packaging simple and clean, while reducing costs to manufacture as much as possible. We also designed inserts to provide key information to new customers and sneak in an opportunity to upsell and increase brand loyalty.
