When we were researching an aesthetic for the brand, we were looking for punchy and memorable. With a background in addiction and a no-nonsense style of coaching, we selected a striking color palette paired with brazen imagery that would allow Michael to position himself as a leader in his niche and stand out from the competition.
We found that the most important part of Michael's branding was the relationship between his past in addiction and his future in leadership. We wanted to tell his story in an authentic and captivating way while implementing a system that encouraged others to also share, and become a part of his community. This enabled us to grow a strong and loyal customer base by emulating the meeting and sponsorship aspects of recovery in a business setting.
We approached the entire user experience with future growth and Michael's vision at the forefront. Knowing that Michael was looking to build a large community over the next few years, we created a digital platform/portal for Michael’s paid and unpaid followers to access resources as well as participate in live calls, 'sponsorship' and other activities associated with Michael’s Mask-Free program.
